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Kweichow Moutai December 31, 2024 23:28 GuizhouWest Lake Ten Scenes Elegant Maotai West Lake Range Rover Series Wenchuang Liquor Released and ListedKweichow Moutai December 31, 2024 23:28 Guizhou

Wan Bo said that the West Lake is the only lake-like world cultural heritage in China. It is world-famous for its beautiful lakes and mountains, long history and rich cultural relics. It is a model of traditional landscape aesthetics in China and the best interpretation of the ideal realm of "harmony between man and nature". Maotai has always adhered to the core values of "respecting people, understanding and being virtuous" and the quality belief that "quality is the soul of life". With its excellent quality and unique flavor, it has won the praise and respect of wine lovers all over the world, and strived to "make the world fall in love with Maotai and make its fragrance float around the world". The Wenchuang liquor created by Maotai and Zhongda products embodies three values: harmony between man and nature, harmony and innovation of respecting the principle and keeping the road with nature and humanity, national fine products with unique ingenuity, historical accumulation and generations-to-generations, inheritance and innovation, and exploration and integration of jade and nectar facing each other from ancient times to modern times. I hope that through the ingenious integration of traditional crafts and natural beauty, we can join hands with consumers to live in harmony and harmony, inherit the beauty of innovation, taste the cultural feast and protect the traditional context."In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.

Text/Photo: Ren Xu"I think it's a good attempt to combine good products with good scenery." At the press conference, Ji Keliang shared the strict quality control and ingenuity of Wenchuang Liquor from the aspects of Maotai process and product quality, and described the initial intention of Maotai to continuously meet consumers' needs for a better life with high-quality products.The Wenchuang wine launched this time is innovatively designed around Santan Yinyue Scene and Broken Bridge Canxue Scene, with high-end atmosphere and unique design. Among them, the back of Maotai wine bottle is Ye Xiaoyan's painting and Gan Long's imperial calligraphy poem; The shape of the bottle cap is inspired by the lotus leaf on the West Lake, and the clear water on the top symbolizes the West Lake. The design of the built-in folding fan means "straight to the point (fan)" and seeks the effect of "pushing the window to see the lake". The overall design creates an elegant and humanistic sensory experience, and the combination of white and West Lake Blue presents an elegant and soft atmosphere.